"Akbari, Ruqia" - Selaus tekijän mukaan Turun ammattikorkeakoulu
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Effects on the sale of products in the market equilibrium and consumer impulsive buying behavior in Finland – A case study on the sale of snack bars and nuts by Cloetta sold at K-market and R-kiosk’s retail chains
Akbari, Ruqia (Turun ammattikorkeakoulu, 2018)Impulsive buying behavior is an important area of study in the domain of contemporary retail business and marketing. Snack food is one kind of those products in which impulse purchases occupy a particular significance in ...
