"brands" - Selaus asiasanan mukaan Turun ammattikorkeakoulu
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Achieving success in the production of children’s animated content : with an emphasis on brand management
(2023)Tämä opinnäytetyö syventyy vähän tutkittuun aiheeseen: niihin strategioihin, joita brändin omistajat voivat käyttää saavuttaakseen menestystä lasten animoidun sisällön tuotannossa. Menestys tässä yhteydessä kattaa tavoitteiden ... -
Analysis of Vietnamese customers’ purchasing journey for a sucessful market penetration of new coffee product : case Boss coffee
(2019)The coffee industry is seen as one of the most competitive market in Vietnam. There are a lot of big players both local and international which are available since the early 2000s. However, there are still room for new ... -
Brand development : of Sofia Joutsia Creative
(2023)The aim of this work was to develop Sofia Joutsia Creative's creative company brand to be stronger and more effective in a highly competitive field. This work reports the results of six weeks of development work by the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Create its brand when you are influencer, known: strategic opportunity : Caroline Receveur (Wandertea & RECC Paris)
(2020)Nowadays, social networks are very present in our lives, especially in the life of the author. On these online platforms, more precisely on Instagram, there are these personalities who have a huge success with the population, ... -
Employer branding as a competitive advantage in attracting and hiring women talent in Luxembourg
(2023)Tämä opinnäytetyö tutkii, miten työnantajabrändäystä voidaan hyödyntää naisten rekrytoinnissa Luxemburgissa. Opinnäytetyö eteni kahden keskeisen tavoitteen kautta: selvittää ne tekijät, jotka vaikuttavat naisten mielikuviin ... -
How businesses use Instagram as a marketing platform : with a focus on how brands use Instagram to promote their brand and products.
(2023)The thesis will aim to demonstrate how Instagram is used as a marketing platform, with a focus on how brands use Instagram to promote their brand and products. It will outline, throughout the content of this thesis, what ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Improving internal branding in Tampere University of Applied Sciences – TAMK under the TUNI-brand
(2023)TAMKin viestintä- ja markkinointiosasto saa viikoittain palautetta ja avunpyyntöjä brändimateriaalien käyttöön ja löydettävyyteen liittyen. Yleinen sävy näissä viesteissä on negatiivinen: brändi-ilmettä ei osata tai haluta ... -
Jewelry and watch industry sweepstake promotions from customers' point of view : case: Company X
(2023)The aim of this Thesis was to increase the knowledge of companies in the Finnish jewelry and watch industry about sweepstake promotions and to find out how customers feel about them and their different design elements. ... -
Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
(2024)The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Measuring Brand Personality with Lexicon Based Natural Language Processing
(2024)Tämän opinnäytetyön tarkoitus oli selvittää leksikonpohjaisten luonnollisen kielen analyysitekniikan soveltuvuutta brändipersoonan mittaamiseen. Menetelmä olisi toimiessaan huomattavasti halvempi ja nopeampi tapa kuluttajien ... -
Next level scuba education materials : balancing aesthetics and effectiveness in printed teaching boards
(2023)This thesis will discuss creating effective and visually pleasing, on-brand printed education materials through a project for a scuba diving agency. As a result, two teaching boards, created used to support for two different ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Opportunities and benefits that video game streaming brings to brands : case Study: Company X
(2021)Over the last few decades, the digital gaming industry has grown significantly becoming one of the most profitable industries in the world. The evolution of competitive gaming gave birth to a new community known as esports. ... -
Strategic brand identity building for an ecological brand : case 4Fire
(2022)Opinnäytetyön tavoitteena on luoda uskottava ja vahva brändi-identiteetti ekologiselle 4Fire-brändille käyttäen strategisia brändinrakennustyökaluja ja -menetelmiä. 4Firen tavoitteena on olla ensimmäinen suomalainen ... -
Strengthening brand awareness through paid social media marketing : case: Kitchen Joy
(2020)Social media has become an important platform for marketers to reach their potential audiences as well as a meeting place for brands and consumers. Social media can be used as a tool for brands to increase their brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The brand image of X : a case study
(2023)Kilpailijoista erottautuminen vaikeutuu jatkuvasti, mikä on johtanut brändin vankempaan asemaan yhä useammissa yrityksissä. Tämä pätee myös X:ään, vastikään lanseerattuun järjestelmään, joka tulee korvaamaan edeltäjänsä ... -
The strategic use of service design to enter the market of Finland : case PLŪKT
(2023)The focus of the thesis was to apply service design methods and tools to develop a strategy to enter the market of Finland with premium Nordic herbal tea brand. The goal was to propose a step-by-step guide to enter the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Transforming corporate social responsibility into brand equity in the technology industry
(2023)The purpose of this thesis was to study and document best practices for creating successful corporate social responsibility activities and transforming those activities into brand equity in the technology industry. This ...









