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Digital marketing strategy in the Finnish wine industry
(2021)
In the context of the Finnish wine market, the country-specific legislation on alcoholic products marketing is seen to be strict and ambiguous, especially for social media marketing in terms of user-generated content. ...
Exploring alternatives for alcoholic beverages supply to the Hotel Restaurant Catering sector in Finland
(2024)
Driven by a desire to empower both producers and consumers, I embarked on a mission to explore alternatives to the alcoholic beverage import sector through collaborative sourcing strategies. This thesis explores the ...

