Haku
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Designing a consumer value proposition in second-hand fashion industry : X, a Web Application for buying and selling secondhand in Finland
(2020)
The main goal of this study is to identify potential markets, and market analysis to assess the business idea, a new Web Application for secondhand trading in Finland. A concentration of the study is to clarify the ...
Consumer behaviour on sustainable fashion choices : case study: Lagoom Online Swap Events
(2021)
The main purpose of this research is to explore consumer behavior towards online clothes swapping events. The study concentrates on finding the reasons behind consumers’ lack of interest in participating in swap events ...
Sustainability as a main criterion in buying behavior : case: children's clothes
(2022)
The thesis focuses on the global environmental issues generated by fashion industry. The purpose of this study to investigate if sustainability is a main criterion in buying behavior of children’s clothes. The author aimed ...