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The Value of E-Sports Is in the Eye of the Beholder, But Can E-Sports Operators Influence What the Spectators See?
(Scientific Research Publishing, Inc., 2019)
This article considers the societal discussion revolving around e-sports to be a reflection of the incommensurability of different means of value justification. The article seeks an answer to the question of how e-sports ...
How does value creation manifests itself in the nexus of sport and business? : a systematic review of literature
(Scientific Research Publishing, Inc., 2018)
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of ...