BUSINESS PLAN OF DIGITAL SERVICES FOR RESTAURANT IN FINLAND
Wali, Arif (2018)
Wali, Arif
Satakunnan ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061213608
https://urn.fi/URN:NBN:fi:amk-2018061213608
Tiivistelmä
The purpose of this thesis was to create a feasible business plan for a digitalization of ser-vices in restaurant in Finland which can change the way of services at restaurant. Digital service was a new concept of using the world’s most advanced technology to change the customers food shopping experience with Just walk out shopping concept. In additionally, digital services included virtual food screens at premises, subways and airports and these dynamic screens let anyone scan the bar-code / QR code to order the foods. The populari-ty of IT in Finland and people's desired to make their hectic life easier by technology had inspired the creators to develop this plan and implement the outcome in the future.
The plan is based on theoretical and project-based methods. The theoretical focus of the report was based on books, Internet resources and literature review. The significance of the business planning and its forms was mentioned and defined. Discuss different factors and prepare good business plans. For example, new services and product descriptions, SWOT analysis, strategic planning, financial analysis, market analysis and marketing plan with marketing mix were defined since well implemented the whole plan.
The most quantitative research method was done by designing questionnaires to under-stand the customer's opinion and to understand the expectations customers from digital restaurant. The result of the survey was showing people prefer to use technology for or-dering food and showing positive response for digital restaurant in Finland while most respondents showed a positive attitude towards online food application. Second, there was also an interview with restaurant owners who helped author to analyze the success factors and fail to run restaurant activities.
The recommendation was that, opening of a new digital restaurant is dangerous for a competitive environment; However, a new entrepreneur always has the opportunity to become an innovative and offer unique services & product. Choosing a good location and choosing a suitable business position can make restaurant activities profitable.
The plan is based on theoretical and project-based methods. The theoretical focus of the report was based on books, Internet resources and literature review. The significance of the business planning and its forms was mentioned and defined. Discuss different factors and prepare good business plans. For example, new services and product descriptions, SWOT analysis, strategic planning, financial analysis, market analysis and marketing plan with marketing mix were defined since well implemented the whole plan.
The most quantitative research method was done by designing questionnaires to under-stand the customer's opinion and to understand the expectations customers from digital restaurant. The result of the survey was showing people prefer to use technology for or-dering food and showing positive response for digital restaurant in Finland while most respondents showed a positive attitude towards online food application. Second, there was also an interview with restaurant owners who helped author to analyze the success factors and fail to run restaurant activities.
The recommendation was that, opening of a new digital restaurant is dangerous for a competitive environment; However, a new entrepreneur always has the opportunity to become an innovative and offer unique services & product. Choosing a good location and choosing a suitable business position can make restaurant activities profitable.