Enhancement of the recruitment process : Recruitment in ProMesta

Abstract

This thesis was made for ProMesta Henkilöstöpalvelut Oy, to analyze and evaluate the recruitment process. The aim was to discover the possible strengths and weaknesses of the process and find solutions to make it more efficient. ProMesta was restarted with new leadership in 2017 and hired me as Head of Recruitment. The need for this thesis presented itself when talking about our recruitment strategies. ProMesta wanted to analyze the recruitment methods usually used in recruitment companies and to find ways for ProMesta to improve in this area. The goal was to identify how to gain a competitive advantage compared to the competitors, therefore attracting the best applicants.

A questionnaire was used to determine what demographics ProMesta was reaching, what channels generated the most applications and what applicants were looking for in a job advertisement. 61 applicants answered the questionnaire.

This study strives to compare the current recruitment process and infuse it with theory and the results of the questionnaire to build a more complete recruitment strategy. Theory and the questionnaire help to identify the ways in which the process can be modified to better suit ProMesta’s needs as a company.

There were changes made to ProMesta’s recruitment strategy due to this study. ProMesta gained important information about the channels they should focus on and how to use these channels most effectively. A simplification was made to the application process so that it would ease the application process and generate more applicants. The study revealed that there is real value in analyzing the recruitment process regularly. Companies should not feel complaisant, but rather be due diligent enough to analyze to process and keep up with the changing landscape of recruitment.