Smart Mobility: Analysis of traveler's mobility expectations. : Case study: Helsinki West Harbor and Helsinki-Vantaa Airport

Abstract

This thesis research was influenced and based on the results of the “Last Mile” project. The goal of the project is to study smart mobility solutions and their applicability in the Helsinki region. The project is funded by the European Regional Development Fund as part of the Six-city strategy for years 2017-2019. This thesis is based on travelers´ mobility expectations in the Helsinki region. It will provide knowledge on the sustainable mobility possibilities and obstacles from travelers´ perspective.

To investigate the travelers´ expectations, a literature review was conducted on smart mobility, traveler’s behavior and tourism. Finland as an operational environment was also researched. The literature study attained knowledge, which gave a basis to conduct further research on travelers´ expectations. Research data was collected with help of several surveys.

Surveys were conducted together with other project workers in the “Last Mile” project. The areas of research were Helsinki West Harbor 2 (Jätkäsaari Terminal 2) and Helsinki-Vantaa Airport. Thesis author took part in both surveys, as well as, in the analysis process of the results and in the evaluation.

The analysis of travelers’ expectations showed, that the majority of respondents are satisfied with the mobility services provided in the Helsinki Region. It was noticed that travelers still expect to use the outdated methods of transportation and payment. Modern services, like a car- and ride-sharing, were rarely mentioned and many shared a negative attitude towards them. This, however, could be affected by the background of the respondents.

The research author found that travelers are lacking awareness of the available service, which limits their mobility and travel experience. Tourists expect to have flexible, easily accessible and mobile services, however, they do not obtain the information on where or how to get such services.

As an outcome of the research, several smart mobility solutions are recommended. The services presented would improve the travelers´ mobility experience in the Helsinki Region. Recommended solutions are based on the improvement ideas from the travelers.