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How can a production company on sanitaryware market create an efficient loyalty programme for sales staff of retail shops on the territory of Russia?
(Saimaan ammattikorkeakoulu, 2017)
The main aim of this Master’s Thesis is contributing into development of a marketing tool, which will help a producer of sanitaryware increase level of loyalty to a brand, influencing representatives of retail channel. The ...
Business plan of a jazz bar in Saint Petersburg
(Saimaan ammattikorkeakoulu, 2013)
The object of the study was to investigate how to write a business plan and establish a company in Russia. A business plan is a modern business instrument, which is used in several purposes, e.g.: to help to get a financing ...