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Digital marketing in the hospitality industry : what influence does digital platform economy have on the booking rates of the hotel industry
(2019)
The purpose of this thesis is to analyze the influence of the platform economy on the booking rates of hotels. This thesis concentrates on two platforms important for the hotel business, the Online Travel Agencies (OTA) ...
The possibilities of smarketing in accommodation business
(2019)
The purpose of the research was to explore the current state of the Sales and Marketing department in hotels in the era of digitalization while at the same time evaluating the possibilities of Smarketing in the accommodation ...

