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Brand-awareness through marketing on Instagram : An Instagram marketing strategy for ONIMOS clothing
(2019)
The subject of this thesis is creating a marketing strategy on Instagram for the case company ONIMOS Clothing in order to create a strong brand that attracts more customers. The main goal is to make the brand popular in ...
How video game conferences shape the gaming industry and influence consumer behaviour
(2019)
The objective of the study was to explain the relevance of video game conferences and to examine components of presentations and their effects on consumer behaviour. Video game events are an important stage when buyer’s ...
Competitor and customer analysis of a language learning platform : Case VocApp
(2019)
The purpose of the study was to analyse the marketing environment (competitors and customers) of the selected case company. The goal was to discover and describe the target audience, current competitors and to use findings ...
The use of strategic marketing to overcome changes and generate income as a small artist in the music industry
(2019)
The objective of this study was to research ways for small artists in the genre of rock and metal to adapt to changes with the use of a marketing strategy. To achieve that, the thesis aimed to create a marketing plan that ...