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Successful Instagram marketing for coworking businesses
(Saimaan ammattikorkeakoulu, 2017)
The study aimed to acquire a deeper understanding of Instagram marketing and its connection to coworking businesses and their users, as well as to test and examine the implementation of suggested strategy on the case ...
Sharing economy: Home sharing in modern society Case company: Hostaway
(Saimaan ammattikorkeakoulu, 2017)
The idea for the following research was suggested by Marcus Räder. The author had no previous knowledge of sharing economy as a phenomenon. This research was aimed at increasing knowledge on sharing economy and exploring ...
Customer satisfaction enhancement in Russian fresh grocery distribution platform, case company: Partiya Edi
(Saimaan ammattikorkeakoulu, 2017)
Nowadays, customers are the most important contributors to the successful business operation and their level of satisfaction is a top priority for the management team. Thus, top-managers do adopt a business model which is ...
Changing preliminary perception of potential customers through effective marketing communications : Case: Trendy Italy Oy
(Saimaan ammattikorkeakoulu, 2017)
The main objective of the study is to develop a set of recommendations for the case company regarding development of integrated marketing communications strategy, which enables modification of potential customers’ preliminary ...
Evaluating the Internet marketing campaign of the case company
(Saimaan ammattikorkeakoulu, 2017)
The purpose of the following research was to examine current internet marketing campaign of TapioWood Oy (website www.tapiowood.fi) and to find out whether a successful internet marketing campaign can be performed without ...