"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 43
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Impact of digital marketing on consumers purchasing behaviour : a study of Corporate Station Bangladesh
(2023)In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing ... -
Impact of green marketing on consumer purchase intention : A study of Amazon's Customers
(2022)This research work aimed to investigate the impact created by green marketing on the purchase intention of consumers. To carry out the study, the ecommerce industry was selected by focusing on Amazon. Amazon is one of the ... -
Impact of offers and discounts on online clothing shopping : A study on Indian buyers
(2023)Online shopping is a kind of E-shopping which is done by using internet through web browser or any mobile phone app. In this basically a trade is fulfilled by the usage of internet and people can shop directly from sellers ... -
Influence of Covid-19 on online shopping behaviour of young consumers in Bangladesh
(2024)The thesis aims to analyse the behavioural changes that happen in the minds of young consumers at the onset of the COVID pandemic. The theoretical framework provides an understanding of how the COVID19 pandemic has influenced ... -
Influence of social media on consumer buying behavior and decision making : insights from surveys and a case study of Flash Digital Agency in Bangladesh
(2023)This research delves into the transformative impact of social media on consumer behavior within the dynamic landscape of Bangladesh's E-commerce industry. The multifaceted objectives encompass understanding how social media ... -
Investigating customer behaviour and satisfaction: A small business perspective on Mixmart
(2023)The thesis explored consumer behaviour and satisfaction. Also, the reciprocity between consumer satisfaction and loyalty was discussed in the thesis. The research study was done relying on the perspectives of Mixmart which ... -
Investigating the consumer preferences for ride sharing companies in urban areas : A study of Pathao
(2023)The emergence of ride-sharing companies has revolutionized urban transportation. As so many companies have entered this market and are offering the same services, this raises the question of customers’ preferences. So, ... -
Marketing plan and campaign for Katmando Bar and Kitchen : A case study
(2022)A marketing plan is a collection of projected actions and approaches in a well-organized format with an overview of the current market situation, which works in a standard procedure, guiding an organization to understand ... -
Opportunities and challenges of the dairy sector in India : an analysis of service quality, consumer behaviour and growth prospects
(2023)https://submissions.theseus.fi/en/index.html This thesis examined the prospects and challenges of the dairy industry in India, which happens to be one of the country’s largest growing sector. The thesis aimed to investigate ... -
Sustainability in fashion industry : analysing consumer sentiment in sustainable fashion
(2023)The thesis objective was to learn about the consumer sentiment towards sustainability in the fashion industry and the role of global brands and influencers ́ efforts to promote it. The first part of the research’s main aim ... -
Sustainable supply chain fashion industry
(2023)The trend towards sustainability has gained momentum globally and is now a significant force driving many industries, including fashion. Rather than focusing on seasonal colors or popular styles, sustaina-ble fashion and ... -
The acceptance level of online shopping in 21st Century Bangladesh : a glimpse from Dhaka city
(2024)E-commerce, commonly known as online shopping, has been popular in recent years, both in Bangladesh and elsewhere. This research looked at the attitudes of Dhaka consumers on internet purchasing. The study report depicted ... -
The effects of fashion marketing in the buying behaviour of Z generation : Case study: Ader Error brand
(2022)Consumer behaviour is a dynamic field of social studies where marketing plays an important role. Consumers who are born during a certain time period share values and behaviour patterns with each other that impact on ... -
The impact of advertising on consumer buying behaviour : case of Coca-Cola and Indomie
(2023)Advertisement is a method of communication that provides viewers with information and influences their decision to purchase an item or service. Two prominent companies that have had a significant investment in advertisement ... -
The impact of advertising on the consumer's buying behavior
(2021)Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ... -
The impact of customer behavior on marketing automation in e-commerce industry
(2023)In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ... -
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis delved into the profound impact of brand storytelling on customer behaviour, brand image, and loyalty. Marketers gained valuable perspectives by leveraging academic concepts such as narrative transportation and ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ... -
The marketing accomplishment of good food : from kitchen to market
(2023)The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ...



















