"Ayoub, Muhammad Haseeb" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Impact of green marketing on consumer purchase intention : A study of Amazon's Customers
Ayoub, Muhammad Haseeb (2022)This research work aimed to investigate the impact created by green marketing on the purchase intention of consumers. To carry out the study, the ecommerce industry was selected by focusing on Amazon. Amazon is one of the ...
