"Gominah, Theresa" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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GUIDE FOR BUILDING A SUCCESSFUL SPORT MARKETING STRATEGY: Case study GBK Football Club Kokkola
Gominah, Theresa (Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu), 2014)This thesis aims at providing a sport marketing strategy guide for GBK football club. The practical aim is to improve GBK FC marketing strategy and brand image by providing the necessary information. GBK needs to regain ...
