"branding" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Advertising and branding in French fashion companies : Case studies of fast fashion, ecological fashion and luxury fashion
(2021)The world of fashion is a world very much impacted by the health crisis and acts a lot in the field of communication. This sector has therefore quickly taken adopted social networks and the Internet to reach its target and ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ... -
Branding in social media and the impact of social media on brand image : Comparison between Bangladesh and Finland
(2020)The thesis aims to analyze and evaluate branding in social media and the impact of social media on brand image and creating a comparison of branding in social media in Bangladesh and Finland. The thesis utilized secondary ... -
Business strategies of social media companies
(2024)The introduction of social media has completely changed how users gather information, disseminate news, or operate businesses on a mass level. The power of social media as a tool for customer engagement and brand promotion ... -
Digital marketing and brand image in online business : A study of Alma Artes company in Nepal
(2021)The thesis studies the role of digital marketing tools helping business in creating brand image. Digital marketing has brought a lot of changes in the past two decades. With the unpredictable growth in the digital revolution, ... -
Social media as a modern marketing tool in international business in Bangladesh
(2023)This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ... -
Social media marketing
(2022)As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The marketing accomplishment of good food : from kitchen to market
(2023)The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ... -
The role of branding in the profitability of tourism industry of Bangladesh : a study of Britto Travel and Tourism
(2023)With an emphasis on Britto Travel and Tourism, in this thesis we explored the revolutionary significance that branding has in Bangladesh's rapidly developing tourism industry. Notwithstanding the country's stunning scenery ...










