"brands" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 31
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Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ... -
Business strategies of social media companies
(2024)The introduction of social media has completely changed how users gather information, disseminate news, or operate businesses on a mass level. The power of social media as a tool for customer engagement and brand promotion ... -
Consumer Buying Behavior in Nepal and in Finland : Market Dominated Variables
(2020)Clothing industry is one of the crucial industries for the economy of both countries, Nepal and Finland. The goal of the study was to find out how the buying behavior of a Nepalese consumer differs from a Finnish consumer ... -
Customer engagement on social media : case study: Scandic Grand Central Helsinki
(2023)Over the years, there has been a great improvement in technology, making communication and other online activities easy and fun. Many people started engaging on social media on a daily base either by shopping, researching, ... -
Determining the role of brand innovation towards loyalty in fast moving consumer goods in Finland
(2024)This thesis examined how brand innovation affects brand loyalty in Finnish fast-moving consumer goods. The study examined how product development, packaging, and marketing methods affect brand loyalty. The theoretical ... -
Digital marketing and brand image in online business : A study of Alma Artes company in Nepal
(2021)The thesis studies the role of digital marketing tools helping business in creating brand image. Digital marketing has brought a lot of changes in the past two decades. With the unpredictable growth in the digital revolution, ... -
Ethical aspects in purchase behavior in brand clothing
(2020)The purpose of the thesis was to investigate the effects of applied business ethics to consumer perception, as well as the identification of possible research relationships among business ethics brand equity and consumer ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ... -
How can creative marketing increase your sales : a study of Antonics Global
(2024)This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ... -
Impact of Covid-19 on buying intention of automobile customers in Finland
(2021)This thesis work aimed at exploring the impact of the COVID-19 pandemic on the automobile purchase intention of customers in Finland. To fulfil the aim, the research analyzed the current situation of the automotive industry ... -
Impact of digital marketing on consumers purchasing behaviour : a study of Corporate Station Bangladesh
(2023)In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing ... -
Marketing strategy management of Costco : Analysis and comparison to S-Group
(2021)Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. ... -
Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland
(2021)The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of ... -
Opportunities and challenges of digital marketing in Bangladesh
(2023)The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh. The aims of the thesis include understanding the ... -
Service quality and customer satisfaction on hotels in Gondar : Customer's role in hotel development
(2021)The service sector is the tertiary sector that is found to be progressive in a country’s economy, it has the ability to generate job opportunities especially in developing countries. Due to rapid technological change, ... -
Social media as a modern marketing tool in international business in Bangladesh
(2023)This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ... -
Social media marketing
(2022)As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ... -
Social Media Marketing and the Impact on Sales : A case study of Prisma
(2022)In this age of social media, most marketers have been using social media marketing to improve their brand visibility and develop strong customer relationships. The reason behind using social media marketing by retailers ...


















