"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 43
-
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ... -
Client Perception of online shopping in Dhaka city
(2021)The objective of this thesis explored the perception of clients on online shopping and its acceptance in Dhaka city, Bangladesh. In addition, the author has tried to find the level of understanding about online shopping ... -
Consumer Buying Behavior in Nepal and in Finland : Market Dominated Variables
(2020)Clothing industry is one of the crucial industries for the economy of both countries, Nepal and Finland. The goal of the study was to find out how the buying behavior of a Nepalese consumer differs from a Finnish consumer ... -
Consumer buying behavior in the automobile industry in Bangladesh : A qualitative study of the customers of Pragoti Industries Limited
(2020)The aim of the thesis was to increase the understanding of consumer buying behavior in the automobile industry in Bangladesh. In order to accomplish the aim of the thesis, three research questions were set: What are the ... -
Consumer perception of Nike green business strategy and implementation of profitable and sustainable products
(2023)Technological advancements, advanced research, and industrial growth have significantly contribute to human success. These developments, including automation and mass production, have improved the quality of our lives. The ... -
Consumer satisfaction with second-hand phone utilization in Finland
(2023)Customer satisfaction is a type of statistic in which people are asked to rate how happy they are with a business's offers, including products or services, and performance in general. It's very common for people in Finland ... -
Cutomer-centric tourism : analyzing tourist demands and preferences in Tryotel Travels Ltd
(2024)The Tourism business is one of the growing businesses in Bangladesh, and Tryotel Travels Ltd. is a well-known tourism company in Dhaka city. The main objective of this thesis was to find out the areas for improvement by ... -
Evaluating the effectiveness of the social marketing mix : a study of social marketing dynamics in Godrej Bangladesh
(2024)The purpose of this thesis is to evaluate the effectiveness of Godrej Bangladesh's social marketing mix in promoting positive behavioural change for societal benefit. This assessment is conducted through a comprehensive ... -
Exploring consumer behavior : Small business perspective
(2020)This thesis explores the consumer behavior and decision-making process and factors that influence decisions when people choose to buy from small businesses in Finland, particularly in the Pietarsaari region. The first part ... -
Exploring the changing landscape of marketing : the impact of digital marketing on consumer preferences and behaviour in Helsinki
(2023)The objective of the study was to find out the impact of digital marketing on consumer preferences and behaviour in Helsinki. The main objective was to find out the impact of social media. The goal was to find out how ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
Exploring the use of the socital marketing concept within consumer packaging in Finland : how does green packaging affect consumer purchasing behaviour?
(2024)This thesis was an analysis of sustainable packaging methods, with the goal of determining what the consumer perception of different packaging methods are in Finland and what effect it can have on business performance. The ... -
Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
(2023)The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon. The data required for this study ... -
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ... -
How can creative marketing increase your sales : a study of Antonics Global
(2024)This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ... -
How does social media influence the consumer buying decision of food product : Impact of social media on customer buying decisions in Kokkola
(2023)The motive of research was to find out the social media impact on consumer buying behavior and how social media can influence their buying behavior. The use of social media has increased heavily, therefore, market strategy ... -
Impact of COVID-19 pandemic on retail consumer behaviour in Finland
(2023)The coronavirus outbreak caused significant changes in how human beings operate across different dimensions, most notably the economic field. The containment measures set by different governments across different countries ... -
Impact of digital marketing In Nepal
(2023)I have investigated the effects of digital marketing in Nepal in this thesis, paying particular attention to what they mean for local companies and customers in Nepal. The goal of the study was to comprehend the adoption ...


















