"consumers" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ... -
Exploring consumer behavior : Small business perspective
(2020)This thesis explores the consumer behavior and decision-making process and factors that influence decisions when people choose to buy from small businesses in Finland, particularly in the Pietarsaari region. The first part ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
Exploring the use of the socital marketing concept within consumer packaging in Finland : how does green packaging affect consumer purchasing behaviour?
(2024)This thesis was an analysis of sustainable packaging methods, with the goal of determining what the consumer perception of different packaging methods are in Finland and what effect it can have on business performance. The ... -
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ... -
Impact of green marketing on consumer purchase intention : A study of Amazon's Customers
(2022)This research work aimed to investigate the impact created by green marketing on the purchase intention of consumers. To carry out the study, the ecommerce industry was selected by focusing on Amazon. Amazon is one of the ... -
Investigating the consumer preferences for ride sharing companies in urban areas : A study of Pathao
(2023)The emergence of ride-sharing companies has revolutionized urban transportation. As so many companies have entered this market and are offering the same services, this raises the question of customers’ preferences. So, ... -
Marketing strategy management of Costco : Analysis and comparison to S-Group
(2021)Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. ... -
Online rewies & their impact in tourism business : Need For Strategic Handling of Consumer Reviews
(2021)The thesis is about online reviews and their impact on tourism. Feedbacks in online platforms can make a huge impact on the tourism business. The present time is the age of the Internet and electronic devices. Almost all ... -
Opportunities and challenges of the dairy sector in India : an analysis of service quality, consumer behaviour and growth prospects
(2023)https://submissions.theseus.fi/en/index.html This thesis examined the prospects and challenges of the dairy industry in India, which happens to be one of the country’s largest growing sector. The thesis aimed to investigate ... -
The impact of advertising on the consumer's buying behavior
(2021)Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ... -
The impact of customer behavior on marketing automation in e-commerce industry
(2023)In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The safeguarding of the consumer in electronic commerce : Comparison analysis between Morocco and Finland
(2023)I decided in this thesis to examine the safeguarding of consumers in the context of e-commerce, specifically focusing on a comparative analysis of the Moroccan and Finnish legislations. Since I studied business law in my ...













