"customisation" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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An evaluation of modern methods of delivering customer service and the role of AI : Case study of McDonald’s (ITIS) Finland
(2023)This thesis studied the modern method of providing customer service and the function of AI in quick-service restaurants. This thesis focuses on McDonald's in Finland since it is more manageable to do so than to investigate ... -
The impact of customer behavior on marketing automation in e-commerce industry
(2023)In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ...

