Haku

This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ...

This thesis outlined a thorough marketing strategy for Zump, a Finnish food delivery service with office in Pietarsaari. Zump provides customers with a simple and practical option to purchase meals online and have them ...

The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ...

This thesis deals with the topic of trade fairs. The purpose of these events is to promote companies and their products in specific sectors and markets. The main objective is to explain how IDM Südtirol - Alto Adige, a ...

This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a ...

The aim of this thesis was to identify a sustainable business plan when establishing a restaurant business in Finland and to understand the target customers and their preferences. The main objective of this thesis was to ...

Businesses solve various issues and difficulties, and startups can innovate by providing high-quality goods and services. Entrepreneurs in a business face several challenges and uncertainties in optimizing revenues and ...

The purpose of this thesis is to evaluate the effectiveness of Godrej Bangladesh's social marketing mix in promoting positive behavioural change for societal benefit. This assessment is conducted through a comprehensive ...

The emergence of e-commerce has transformed the retail industry, with rapidly expanding online retailers becoming major participants in this ever-changing market. A comprehensive overview of the business strategies analysis ...

This research was aimed to design and develop a visually appealing and user-friendly website for Bijoux Amante, with a focus on highlighting the products and attracting potential customers. Bijoux Amante is a jewellery ...