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The Smartphone Market
(2021)
In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smartphone with the best software and hardware. The competition between companies was increasingly hard for the reason that ...
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)
The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ...
The marketing accomplishment of good food : from kitchen to market
(2023)
The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ...
Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland
(2021)
The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of ...
Impact of Covid-19 on buying intention of automobile customers in Finland
(2021)
This thesis work aimed at exploring the impact of the COVID-19 pandemic on the automobile purchase intention of customers in Finland. To fulfil the aim, the research analyzed the current situation of the automotive industry ...
Social media marketing
(2022)
As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ...
Social media as a modern marketing tool in international business in Bangladesh
(2023)
This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ...
Social Media Marketing and the Impact on Sales : A case study of Prisma
(2022)
In this age of social media, most marketers have been using social media marketing to improve their brand visibility and develop strong customer relationships. The reason behind using social media marketing by retailers ...
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)
Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ...
The impact of corporate social responsibility on brand image : A study of the food industry in Finland
(2023)
The main purpose of this thesis was to explore the relationship between corporate social responsibility and brand image in food production companies in Finland. The topic was studied from the perspective of customers’ ...









