Haku
Viitteet 21-30 / 31
Opportunities and challenges of digital marketing in Bangladesh
(2023)
The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh.
The aims of the thesis include understanding the ...
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)
The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ...
The impact of storytelling on brand image and consumer behaviour
(2023)
This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ...
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)
The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ...
Understanding the influence of social media on cosmetic purchases : case study - social media's role in buying cosmetic products in Kokkola region
(2024)
This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a ...
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)
Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ...
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)
Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ...
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)
The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ...
How can creative marketing increase your sales : a study of Antonics Global
(2024)
This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ...
Determining the role of brand innovation towards loyalty in fast moving consumer goods in Finland
(2024)
This thesis examined how brand innovation affects brand loyalty in Finnish fast-moving consumer goods. The study examined how product development, packaging, and marketing methods affect brand loyalty. The theoretical ...









