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The impact of customer behavior on marketing automation in e-commerce industry
(2023)
In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ...
Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
(2023)
The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon.
The data required for this study ...
Marketing strategy in brewery industry : Case study of Gorkha Brewer
(2023)
Marketing is a long-term process that involves planning and identifying the right market and tools to develop a sound business strategy. The goal of marketing is to create and capture customer value, which requires careful ...
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)
Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ...
Export viability of Ethiopian roasted coffee : YA Coffee Roasters' entry into the Finnish market
(2023)
The thesis was conducted for an Ethiopian company YA Coffee Roasters. The company is interested in exporting roasted coffee to Finland, a lucrative coffee export market country that consumes the highest per capita of coffee ...
From traditional marketing to digital marketing : Digital Sign Media Ltd
(2023)
The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., ...
Currency fluctuations and its impact on international business
(2023)
This qualitative primary data-based exploratory study had a total of three objectives. The first objective was to investigate how exchange-rate changes affect the economies of different countries. In order to get a regional ...
Opportunities and challenges of digital marketing in Bangladesh
(2023)
The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh.
The aims of the thesis include understanding the ...
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)
The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ...
Startup recycling waste company
(2023)
Human impact has caused much harm to the environment, and this is a great concern of countries around the world in general, and Vietnam in particular. According to statistics from the Ministry of Natural Resources and ...









