"branding" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 82
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Defining Brand Voice Through Buyer Personas for Ruohonjuuri Oy
(2021)The objective of the thesis was to achieve an in-depth understanding of Ruohonjuuri Oy's Swedish store's (named Happy Food Store) customers, by surveying and using data-analysis methods to compile representative buyer ... -
Design Thinking in Innovation Consulting
(2020)The innovation is the greatest competitive advantage nowadays. As Peter Drucker said in one of his marketing discussions, “Because the purpose of business is to create a customer, the business enterprise has two–and only ... -
Developing a brand awareness strategy for Kitty’s Milkshake Bar through storytelling
(2022)This thesis concentrates on using storytelling as a tool to create brand awareness for Kitty’s Milkshake Bar the writer’s own company and brand. The company is explained as to why the thesis topic is relevant and how the ... -
Developing a Brand Identity Strategy: the case of Pioneer Association Ry
(2020)This thesis aims to serve as a manual and record of events that followed the ide- ation, process, and execution of building a brand identity for Pioneer Association Ry. The creator of the new brand identity is the author ... -
Developing and implementing a strategic social media content plan for a local restaurant.
(2020)This is a project-based thesis for a Helsinki restaurant. The project objective was to create a strong social media presence. The restaurant already had social media; however, the project aimed to enhance it and make social ... -
Developing Employer Brand Voice Communication in Recruitment: Case Ubisoft RedLynx
(2020)This study examines the current state of brand voice communication in the candidate messaging activities of the case company Ubisoft RedLynx. The objective of the study was to develop and streamline the transmission of the ... -
Developing the brand awareness of Events by Haaga-Helia
(2019)The objective of this thesis is to develop the brand awareness of Events by Haaga-Helia. These day universities such as Haaga-Helia University of Applied Sciences function as any other business, and therefore successful ... -
Development of sustainable BtoB multi-branding strategy Case: Company X
(2021)The focus of this study was to define the needs of BtoB multi-branding strategy to the company X for international business accounts. The aim was to investigate the need for multi-branding approach in international level ... -
Digital Marketing Plan for Vaatepuu Oy.
(2021)This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ... -
Disability Sports from Charity towards Partnerships - Case: Finnish Paralympic Committee
(2020)The main goal of this Master´s Thesis is to analyse what motivates the business stakeholders to support disability sport. Future support from the government is uncertain so there is a huge need for this study to understand ... -
Documentary film festival brand and audience brand engagement
(2023)Tutkimuksen tavoitteena on tutkia DocPoint-dokumenttielokuvafestivaalin brändi-identiteettiä sekä DocPoint-dokumenttielokuvafestivaalin yleisön brändi-imagoa. Työn tavoitteena on miettiä keinoja, joilla DocPoint voi tehostaa ... -
Dutch travel agencies' employees' images and expectations of Finland as a travel destination
(2021)The objective and main research problem of the thesis was to examine Dutch travel agencies’ employees’ images and expectations of Finland as a travel destination. In addition the study was investigating what are the Dutch ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Effective Brand Communication for Sustainable Funds using Programmatic Marketing
(2022)This thesis was completed as a project, where the main objective was to increase brand awareness concerning sustainable ecolabeled funds. The topic was mutually agreed on with the author and the client company, and was ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Employee branding: A mixed method study for implementing an employee branding model in practice
(2020)Employees are the company’s most important asset for differentiation and creation of a connection with other stakeholders. They offer companies the largest opportunity for growth in today’s globalized and digitalized world ... -
Employer brand experience development in a crisis situation
(2021)COVID-19 has been timewise one of the longest crises in service industry’s history and it has dramatically decreased service companies’ business operations. Companies are facing difficult decisions of how they can secure ... -
Employer brand image of Kämp Collection Hotels
(2022)This study examines different areas that influence employer brand image and attractiveness. The primary objective was to determine how Kämp Collection Hotels is perceived as an employer. Attracting and retaining talent is ... -
Employer Branding in the IT Industry in Finland
(2021)This bachelor’s thesis examines employer branding in the IT industry. The objective of the study was to investigate how employer branding is organized in IT organizations in Finland, and what the needs and challenges with ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ...



















