"brands" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 57
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Development of sustainable BtoB multi-branding strategy Case: Company X
(2021)The focus of this study was to define the needs of BtoB multi-branding strategy to the company X for international business accounts. The aim was to investigate the need for multi-branding approach in international level ... -
Development Research for Jokelan Närkästysjuhlat Festival and Jekku Ry Registered Association
(2022)The commissioner of the thesis is a registered association Jekku ry, which organizes a variety of cultural events in Jokela and the nearby area. The main event is a music festival Jokelan Närkästysjuhlat. The aim of this ... -
Digital Marketing Plan for Petiscaria Restaurant
(2021)This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ... -
Digital Marketing Plan: Gina Tricot Oy
(2021)The aim of this thesis is to develop a digital marketing plan for the case company in B2C context. The objective of the thesis is to find out what digital platforms/ tools work best for the case company to generate more ... -
Effective Brand Communication for Sustainable Funds using Programmatic Marketing
(2022)This thesis was completed as a project, where the main objective was to increase brand awareness concerning sustainable ecolabeled funds. The topic was mutually agreed on with the author and the client company, and was ... -
Employer Branding in the IT Industry in Finland
(2021)This bachelor’s thesis examines employer branding in the IT industry. The objective of the study was to investigate how employer branding is organized in IT organizations in Finland, and what the needs and challenges with ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
External Viewpoint: The Best Practices to Build an International B2C Online Brand Community
(2021)This Bachelor's thesis is a research-based study on the best practices to build an international B2C online brand community. The study is conducted by reviewing recent literature on the topic, interviewing business ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
Hotel content marketing in Instagram, targeting millennials
(2021)This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ... -
Investigation and analysis of Anta’s product marketing strategy
(2021)The purpose of this study is to analyze Anta Sports Goods Company (hereafter Anta) existing marketing strategies based on consumer survey research, which mainly include; product strategy, price strategy, distribution ... -
Investigation and Analysis of Nike Product Marketing Strategy
(2023)With the increasing demand for mass sports consumption, the development of the sports goods industry will enter a new era. However, the competition between international sports brands and domestic local brands is also ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Low-end Cosmetic Brand Comparison of American and Mexican Marketing Strategies Effectiveness in a Mexican Post-Pandemic Market
(2023)The purpose of this research is to identify and disclose the needs and demands that the Mexican low-end makeup market consumers portray to develop and balance different suitable marketing strategies for national and ... -
Online Brand Communities: Drivers and Barriers of Participation
(2024)The online audience has become an important factor to be considered by different types of organizations. With the digitalization trend covering almost all spheres of human activities, there is a growing interest in the ...


















