"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 69
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Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Environmental responsibility and buying behaviour of consumers in the electricity industry
(2023)This bachelor’s thesis aims to explore the relationship between consumer perceptions of various electricity generation methods in terms of environmental responsibility and the preferences in buying behaviour it creates. ... -
eWOM as an information source for consumers
(2019)Online review from a consumer is one type of electronic word-of-mouth (eWOM). This widespread social form of influence has changed consumers role from passive buyers into empowered consumers. Electronic word-of-mouth is a ... -
Examining the Impact of User-Generated Online Reviews on Consumer Purchase Behaviour in Finland
(2023)User-generated online reviews are a powerful tool for consumers to evaluate quality, performance, and value of products or services. While their impact on consumer behaviour has been extensively studied in various contexts, ... -
Explore the impact of fragmented marketing on digital retail in airlines
(2024)In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ... -
Finnish Consumers’ Attitudes Towards Sustainable Fashion
(2022)The objective of the thesis is to learn about the attitudes of Finnish people towards sustainable fashion. The aim is to find out through research if consumers in Finland are interested in sustainable fashion consumption ... -
Finnish travellers’ perception of travel-related risk and how it affects their consumer behaviour when purchasing travel insurance
(2024)The background and objective for this 8-chapter thesis were that the author, with his interest in the travel and insurance industry, wanted to support potential readers and industry professionals in achieving a greater ... -
Food trends and consumer behaviours in the United Kingdom
(2022)This thesis was written by two students studying international business administration in HaagaHelia UAS. This thesis aims to understand and identify the food trends in the United Kingdom and find out the consumer behavior ... -
Gamification for mid-sized restaurants in Helsinki: Challenges and Opportunities
(2023)Gamification has emerged as a fundamental tool in engaging consumers within the restaurant industry, driving customer behaviour, and shaping their dining experiences. This thesis delves into the complicated realm of ... -
Gendered Marketing Strategy in Personal Care
(2021)Gendered marketing is a strategy directed towards a specific target group of consumers defined by their gender. It’s a way of segregating a variety of individuals to a single category of people based on being male or female. ... -
Green Marketing in UK: The sustainable digital advertising as an influence of customer purchase decision
(2023)The thesis investigates how sustainable promotion influences consumers’ purchase decisions in the digital market. The author aims to thoroughly investigate the various elements of consumer purchasing decisions, considering ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How Does TikTok Marketing Affect The Buying Behaviour Of Young Adults In Finland and Sweden?
(2023)This bachelor's thesis investigates the impact of TikTok on the purchasing behavior of young adults in Finland and Sweden, with a primary focus on marketing strategies. The study delves into TikTok's role in the digital ... -
How social media affects the decision making process of young travelers : correlation between Instagram and Russians
(2020)The aim of the research is to measure how Russian tourists use Instagram and whether it has an influence on their decision-making process of leisure destination. Furthermore, to find out how tourism organisations use ... -
How to make it as a band or artist in the 2020´s
(2023)The music business is a big business that keeps changing all the time. To be part of that business it is important to understand the changes that happen and to have the ability to adapt to those changes. This is an ... -
Impact of Finnish and Swedish Instagram influencers on Finnish consumers
(2021)This bachelor’s thesis study researched how consumers perceive influencer marketing and what are the reasons why consumers follow Swedish and Finnish influencers. The research question was build based on the objectives: ... -
Impact of restaurant online food delivery services to client satisfaction
(2023)In recent years, the restaurant business has changed a lot because of how fast online food delivery services have grown. The goal of this study was to find out how online food delivery services affect how much money ... -
Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Leveraging AI-driven ordering and payment systems for Fast-food restaurant consumers satisfaction in the USA and Mexico.
(2024)Due to the technological revolution taking place with artificial intelligence in various fields, the author presents research on the implementation of artificial intelligence in ordering and payment systems in fast-food ...


















