"branding" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 41-60 / 82
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External Employer Branding Guide for SMEs
(2021)The set objective of this product-based thesis was the creation of an external employer branding guide for small to medium-sized enterprises that have little to no experience in the topic globally. There were four project ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How can new businnesses attract competent employees?
(2023)This study delves into how new businesses can attract competent employees – a must for the growth and success of any business. Nowadays employers must compete for top talent, therefore making employer branding and employee ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
Increasing Brand Awareness Through Social Media Marketing for Software as a Service of EAS
(2022)This product-based bachelor's thesis aimed to investigate how to improve brand awareness through social media marketing for a Sofware as a Service (SaaS). The commissioning company EAS is a Finnish start-up that has succeeded ... -
Instagram Marketing Plan for Bobachik Restaurant
(2021)The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ... -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Market Research of Nordic Furniture Design Market in Japan. Case Study Lundia Oy
(2021)Nordic furniture design has been a trend in Japan during recent years. There are several similarities in the design styles of the Nordics and Japan. The aim of this research-oriented bachelor’s thesis was to examine the ... -
Multi-Sensory brand experience in an airport restaurant
(2019)This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ... -
Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Rebranding to enter new markets: Designing a competitive brand strategy through service design process
(2021)This thesis is about rebranding an original Finnish framework related to emotional skills and enabling it to be exported into the global marketplace in English. The framework is explained in a book titled Tunne, antitunne, ... -
Relevancy of Retailers in Sustainability Communications
(2022)This thesis aimed to discover the relevancy of retailers in the commissioning company's sustainability communication strategy. Through researching this topic, the researcher aimed to discover the importance of sustainability ... -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Seeking sponsorships - Finnish combat sports athletes
(2021)The purpose of this thesis was to study how Finnish combat sports athletes can market themselves to successfully attract, seek, and obtain sponsorships. The process of a combat sports athlete marketing him/herself to ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Shava Sofy -Personal branding on Instagram
(2020)This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ...



















