"brands" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Predicting products/services that have gone viral in social media
(2024)This bachelor’s thesis explores the dynamic field of digital marketing, paying particular attention to the factors that contribute to a product or service's viral success on social media. Without creating a forecasting ... -
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ... -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Social Media Strategy for small business : Bakerika
(2022)This project-based thesis is aimed to research the social media marketing, its structure and planning tools and implement it in social media plan for Bakerika, café and catering company. The social media Marketing plan is ... -
Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The impact Covid-19 had on the marketing industry: Case study- Communications agency X
(2021)This thesis explores how the Coronavirus, which was discovered in late 2019 spread across the world causing a global pandemic. The pandemic had huge ramifications across the globe for both businesses and consumers, and ... -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The influence of milk packaging in consumer buying behavior: Oatly case
(2022)As competition in the markets is swiftly increasing, marketers are looking for new ways to differentiate their products from their competitors. One of the most significant marketing tools when it comes to physical products ... -
The Role of Chatbot Marketing Efforts in Enhancing Customer-Brand Relationships for the Finnish Fashion Brands
(2023)This study investigates the impact of chatbot marketing efforts on customer-brand relationships and engagement in the Finnish fashion industry. The primary goal of the research was to identify how customer engagement could ... -
The Role of Social Media Marketing in Building Customer Loyalty in Fast Casual and Fast-Food Restaurants in Helsinki
(2024)This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ...
















