"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 41-60 / 69
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Mobile application monetization methods and user attitudes
(2024)The purpose of this thesis is to gain insight on the attitudes and preferences of regular mobile device users towards mobile application monetization. The topic was chosen for the purpose of learning and gaining information ... -
My Geisha : affordable luxury concept. A new customer experience
(2023)The Geisha brand represents an ongoing story of success, which inspired many others and led to the expansion of the company. Therefore, the idea of establishing a Geisha store in Finland has been generated. My Geisha ... -
Non-user study from an online apparel shopper’s perspective: Case RePack
(2021)This thesis was inspired by the authors' interest in sustainability, and the subject was selected from ongoing projects of Haaga-Helia University of Applied Sciences. This thesis is not part of the project but was inspired ... -
Optimizing Sales Strategies in the Boat Excursion Industry: A Case Company
(2024)The purpose of this thesis was to find out how the sales strategies of the case company could be optimized to ensure customer acquisition and company profitability in the upcoming years. The objectives were to define the ... -
Pandemic, Scarcity and Supply Chain Decisions: Impact On Changes In Business to Consumer Car Purchase Behaviour In Finland and the UK
(2023)This constructive research explores the impacts of the COVID-19 pandemic on the car industry supply chain and its’ end users. Specifically, it focuses on how the lack of parts caused by the pandemic have changed consumers’ ... -
Perceiving the market dimensions of solid shampoo: European consumption & Mexican
(2023)This research-based thesis will introduce the topic of solid shampoo and its growing popularity in recent years. The objective of the thesis will be stated, along with its significance and relevance in the current hair ... -
Perceptions of circular economy of fashion amongst young adults
(2021)In today's world, global textile industry is one of the largest causes for environmental issues. The current linear system is challenged with circular economy (CE) approach that aims to develop more sustainable systems. ... -
Post-pandemic fitness trends and consumer behavior in B2C fitness marketing: Case Levi Wellness Club
(2023)This research-based thesis investigates the post-pandemic fitness trends and consumer behavior in the fitness industry applying these to the marketing actions of Levi Wellness Club. As the Covid19 has subsided, consumers ... -
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ... -
Relevancy of Retailers in Sustainability Communications
(2022)This thesis aimed to discover the relevancy of retailers in the commissioning company's sustainability communication strategy. Through researching this topic, the researcher aimed to discover the importance of sustainability ... -
Sale Skills in Premium Businessmen Wear for Chinese Customer – Case study: Hugo Boss Finland Oy
(2021)The overall purpose of this thesis was to explore into the premium fashion industry mainly in Finland, particularly in premium men wear like Hugo Boss. Recently, the number of asian customer who travel in Finland is ... -
The digital marketing landscape in the Vietnamese market
(2019)The purpose of this thesis is to provide understanding of Vietnamese consumer’s online behaviour. This is done through an examination of Vietnamese consumers’ online behaviour regarding digital and social media, as well ... -
The Effects of Video Game Industry Controversies on Young Adults’ Purchase Intentions
(2023)The aim of this research-based thesis is to investigate and draw conclusions upon the effects of views of video game industry controversies on consumers’, in this case young adults’ aged 18-30, purchase intentions. The ... -
The impact Covid-19 had on the marketing industry: Case study- Communications agency X
(2021)This thesis explores how the Coronavirus, which was discovered in late 2019 spread across the world causing a global pandemic. The pandemic had huge ramifications across the globe for both businesses and consumers, and ... -
The impact of colour psychology in User Experience
(2024)This thesis aims to explore the impact of colour psychology in user experience. Through the technological advancements in IT, user experience has become a major focal point that grabs a lot of attention. Through colour ... -
The Impact of Microtransactions on Consumer Behaviour in Free-to-play Video Games
(2024)This study examines the impact of microtransactions on consumer behaviour in free-to-play video games. The primary objective was to understand how microtransactions influence player’s attitudes, spending behaviour, and ... -
The Impact of Sustainability in The Food Industry on Consumer Behaviour
(2020)The aim of this thesis was to provide information on consumer behaviour related to decisions concerning sustainable food options. The focus group included Finnish consumers over the age of eighteen. Results obtained from ... -
The influence of background music on consumer buying behavior in a casual dining restaurant
(2021)The purpose of this research is to look into the factors of background music that influence consumer response and buying behavior in a restaurant setting, with the help of psychological factors in music. This research ... -
The influence of social media in Creating over-tourism in Athens
(2024)This thesis aims to investigate the phenomenon of over-tourism, examining the city of Athens and conducting a qualitative study to determine the relationship of social media to the phenomenon of over-tourism. Social ... -
The influence of social media on choosing Finnish destinations
(2021)Nowadays, when planning for travels, most of us go through social media sites. Facebook and Instagram are full of travel tips and photos. For most travellers, planning is a big part of the trip. Instagram is a visual ...



















