"branding" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 61-80 / 82
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Social Media Marketing Campaign Plan for the Case Company: Global Trade and Exhibition Oy
(2021)This is a product-based bachelor’s thesis to develop a social media marketing campaign plan for the case company to attarct clients and establish a brand image in the Russian-speaking countries. Social media is a powerful ... -
Social Media Marketing Development Plan for Goodio
(2021)The aim of this thesis was to create a social media development plan for the commissioning company Goodio and find out how they can acquire more customers and increase brand awareness with successful social media marketing ... -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Stakeholders view on organizational brand positioning Case: CoSpace Porvoo
(2020)This thesis is a study about how brand equity is achieved in a co-working community by analyzing the various stakeholder views on organizational brand positioning. The theoretical framework part of the thesis explains ... -
Strategic Brand Building for the Fashion Company Bizzarro in Finland
(2019)The importance of having a strong brand is becoming increasingly important in the modern business environment. Due to increased competition and customer demands, many companies struggle to compete. In order to diversify, ... -
Strategic Brand Management in Global Technique Trading. A plan to identify and build sources to brand value in a B2B context
(2020)This thesis is a product-based thesis. The aim of this thesis focuses in creating a strategic brand management plan in the B2B sector for commissioner company - company X. Competition is a fact in business life. The high ... -
Strengthening Finland's Country Brand: 100 Reasons to Travel in Finland Campaign
(2021)The purpose of this thesis is to investigate the perceived possibilities of strengthening Finland’s country brand through being part of a nation-wide domestic tourism campaign, that aims to create a phenomenon out of ... -
Successful brand development ideas for a start-up company in a tourism industry.
(2020)This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ... -
Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
Sympa's Environmental Efforts in Employer Branding Communication
(2021)The research-based thesis explores and analyses the environmental practices of case company Sympa.The background for the necessity of research was about further improvement of environmental efforts of the company. Additionally, ... -
The brand image of Gothenburg as a travel destination for Finnish travellers
(2020)Gothenburg is the world’s leading destination in sustainability and the aim of this thesis is to better understand the brand image of Gothenburg in the eyes of the Finnish traveller. Understanding the correlation between ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The Image of The Philippines as a Tourism Destination in Finland
(2020)This research report examines the image of the Philippines as a tourist destination perceived by the Finnish residents. The Philippines is a country with great possession of various beau-tiful natural resources that create ... -
The impact of employer branding marketing on becoming the employer of choice
(2023)This bachelor’s thesis examines employer branding strategies and the importance of employer branding marketing on becoming the employer of choice. The objective of the thesis was to investigate key factors that influence ... -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
Towards a fandom through social media engagement
(2022)Social media is developing and changing constantly, and staying relevant and building a strong brand requires continuous efforts. This thesis aims to determine how the commissioning company can communicate with the target ... -
User-Generated Content Sparking Entrepreneurship
(2024)This thesis was implemented using a portfolio style, and it documents the journey of becoming a social media entrepreneur. It is written from a unique perspective of an aspiring entrepreneur providing an authentic and ... -
Utilizing TikTok for branding and marketing. An empirical study of three airlines.
(2024)In recent years, social media marketing has become the new norm for branding, and TikTok has become one of the most popular ones to be on. Since its launch, TikTok has become a place where millions of people are either ...



















