"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 61-69 / 69
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The perceived safety of Europe as a travel destination in travel decision-making process: from the perspective of solo female travelers
(2024)European countries are one of the most visited travel destinations, enticing travelers from each corner of the globe. Nevertheless, Europe, much like other continents, is facing its own challenges adapting to the continuously ... -
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ... -
The Role of Social Media Marketing in Building Customer Loyalty in Fast Casual and Fast-Food Restaurants in Helsinki
(2024)This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ... -
Travel package for young customer segment
(2023)In today's world, characterized by a generation of young and adventurous travellers aged 18-30, the demand for travel experiences tailored to their preferences has reached unprecedented heights. This cohort seeks travel ... -
Understanding Chinese and Japanese cultural barriers for product insertion in their domestic market
(2022)My objective in this effort is to give European entrepreneurs guidance that will improve their knowledge when approaching the Asian market and therefore reduce the risk of failure of their business due to factors closely ... -
Unveiling the Challenges of Converting Online Popularity into Sales in Small Fashion Brands
(2023)This bachelor’s thesis for the Degree Programme in International Business with a major in Customer Relationship management and Communication was conducted to examine the challenges that small fashion businesses face in ... -
Videos promoting food tourism – best practices and examples
(2022)In the beginning of the 2000s, food tourism emerged as another form of cultural tourism. 20 years later, food tourism is an established tourism segment with 53 % of leisure travellers being food travellers. A wide range ... -
VR Passengers divisions audience interest towards receiving personalized data related to sustainability in VR’s digital channels
(2022)Corporate social responsibility is a term in which practices and policies by a corporation intent to have a positive influence in the world. Studies show that corporate social responsibility give businesses competitive ... -
Which social media platforms influence consumer behaviour the most?
(2020)This thesis examines the impact that different social media platforms have on consumer behaviour. For many business their social media channels are crucial in their marketing campaigns, but some companies still fail to ...








