KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi
Viitteet 741-760 / 6571
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Consumer Perceptions of Influencer Marketing in Cosmetic Industry
(2022)This bachelor’s degree thesis was created to research the consumer perceptions of influencer marketing in the cosmetic industry. The research was non-commissioned, but was done to serve the purpose of helping cosmetics ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumer Response to Global Movement Black Lives Matter
(2021)During the summer of 2020 the Black Lives Matter (BLM) movement gained significant traction within the American corporate sphere with small and large companies rushing to put out statement in support of BLM. The aim of ... -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Consumers’ online shopping behaviour during the Covid-19 pandemic in Finland
(2022)Covid-19 toi paljon erilaisia muutoksia elämäämme. Suomen hallinnon ja ministeriöiden oli esitettävä valmiuslaki, joka sisälsi voimaan uusia ankaria rajoituksia, jotka ovat koskeneet kaikkia Suomen kansalaisia, yrittäjiä ... -
Consumers’ Trial Buying Process of Service Innovation.
(HAAGA-HELIA ammattikorkeakoulu, 2013)The aim of this thesis was to investigate and give a deeper understanding of consumers’ trial buying process of a service innovation in an online environment. More specifically, this thesis tries to clarify the connection ... -
Consumer’s obstacles when looking for an English speaking daycare in Espoo region
(HAAGA-HELIA ammattikorkeakoulu, 2013)This paper introduces a marketing research. The topic is “Consumers’ obstacles when looking for English speaking daycare in Espoo region”. The goal of this research is to evaluate the market demand and understand the ... -
Content creation in the age of AI: generative AI’s impact on social media content creators and freelancers
(2024)This research-based thesis will explore what kind of impact generative artificial intelligence (AI) tools have on online content creators and freelancers. Since the subject of generative AI is very topical, author recognised ... -
Content Marketing
(HAAGA-HELIA ammattikorkeakoulu, 2013)The purpose of this thesis was to introduce the new trend in today’s marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is ... -
Content Marketing Action Plan for xx
(Haaga-Helia ammattikorkeakoulu, 2016)The nature of this bachelor thesis is a product thesis as the objective was to create a content marketing action plan for the case company;XX. The thesis was produced during Spring and Summer 2016 in order to provide ... -
Content Marketing for Startups : Case company: Motivade Ltd.
(Haaga-Helia ammattikorkeakoulu, 2016)This thesis deals with content marketing and its importance for a start-up like Motivade. Motivade is active in the Health and Fitness industry and has been online with their web-site/blog and social media for about three ... -
Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy
(Haaga-Helia ammattikorkeakoulu, 2017)This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. ... -
Content Marketing Strategy for Affiliate Marketing E-Commerce Company in the Dutch market. Case: Bonusway Oy
(2023)This project-based thesis focuses on creating a content marketing strategy for the commissioning company, Bonusway Oy, in the Dutch market. The company is active in the affiliate marketing and e-commerce industries. The ... -
Content Marketing vs. Traditional Advertising for B2B Companies
(HAAGA-HELIA ammattikorkeakoulu, 2015)This thesis follows a traditional research-based structure. The thesis focuses around content marketing and traditional advertising for B2B companies. The thesis was pro-duced for a company called INS and aims at showing ... -
Continuous change communication and employee motivation
(2020)Martela & Jarenko (2015)’s book about intrinsic motivation was the start for this thesis. The book made me think of how to combine intrinsic motivation and communication. Change communication is an interesting and relevant ... -
Controllerin työ hyvinvointiyhtymässä ja suuryrityksessä
(2023)Opinnäytetyön aihe on valikoitunut tekijän omasta mielenkiinnosta laskentatointa ja controller-toimintoja kohtaan. Työn tavoitteena on syventää tekijän ja lukijan ymmärrystä siitä, miten muun muassa controllerin vastuut, ... -
Coordinated marketing communications mix: Makton Media Channels case
(HAAGA-HELIA ammattikorkeakoulu, 2011)Students of HAAGA-HELIA University of Applied Sciences executed research work for Makton Media Channels Oy. Current research is a thesis work of last year students of International Business studies Kirill Dolbnev and Eduards ... -
Coping with setbacks in B2B saleswork - An exploratory study of Finnish industrial corporations
(Haaga-Helia ammattikorkeakoulu, 2017)This thesis is focused on the setbacks faced by salespeople in B2B-sales context. It also deals with how they cope with these setbacks. The views expressed in this thesis are based on the interviews conducted on salespeople ... -
Copywriterin työ digitalisoituneella mainosalalla
(Haaga-Helia ammattikorkeakoulu, 2017)Mainosala on kokenut suuria muutoksia viimeisen kymmenen vuoden aikana digitaalisen murroksen vuoksi. 2010-luvulla digitaalisuuden hallinta on työelämässä välttämätön taito: työnkuvat ja työtavat ovat radikaalisti muuttuneet. ... -
Copywriters’ attitudes towards radio advertising
(Haaga-Helia ammattikorkeakoulu, 2012)Opinnäytetyö tehtiin osana HAAGA-HELIA Ammattikorkeakoulun liiketalouden koulutusohjelman opintoja. Tutkimuksen toimeksiantajana oli RadioMedia ry, joka on yksityisen radiotoimialan markkinointiyhtiö, joka kehittää ja ...



















