"Ala-Kortesniemi, Anna" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Radio Frequency Identification (RFID) Technology in Marketing Communication
Ala-Kortesniemi, Anna (HAAGA-HELIA ammattikorkeakoulu, 2010)This thesis researches the potential and usage of Radio Frequency Identification (RFID) tech-nology in marketing communication. The commissioning company for this thesis is the Ger-man company XiLLeR GmbH, which operates ...
