"Alakotila, Jasmiina" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Employee Experience and Organisational Readiness in a Change Process Towards AI-powered Customer-Oriented Marketing, Case: Company X
Alakotila, Jasmiina (2023)Digitalisation, diverse customer base and the growing expectations of customers make marketing challenging today. Without AI-powered marketing automation, it is impossible to meet diverse and constantly changing customer ...
