"Anagnostou, Evangelia" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Viral Marketing in the Cosmetics Industry: Strategies for Creating Viral Short-form Video Ads on Social Media
Anagnostou, Evangelia (2024)Short-form videos are increasingly popular among social media users for consuming and sharing information online. These videos often include product-related information, which can influence purchasing decisions. Recognizing ...
