"Basenko, Yana" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Raising Brand Awareness of Helsinki Salsa Academy Through Viral Video Marketing on Facebook
Basenko, Yana (Haaga-Helia ammattikorkeakoulu, 2018)This bachelor’s degree thesis examines the role of viral video marketing in the growth of brand awareness. The overall purpose of the study is to determine the impact of viral video marketing through Facebook on the brand ...
