"Bayardo Otero, Tania Ximena" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
Bayardo Otero, Tania Ximena (2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ...
