"authenticity" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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A review of authenticity: a study case of a Moroccan Spa Hammam implementation in Helsinki
(2022)This study was conducted at Haaga-Helia university of applied science between October 2021 to March 2022, focused on Helsinki, the capital city of Finland, and used Harvard referencing style. In this thesis, the author ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
Authenticity: a study of the role authenticity embodies within different experience providers in Helsinki
(2020)The aim of this thesis was to identify the link between authenticity and experiences within different experience providers in Helsinki, using qualitative research. The goal was to gain a deeper understanding on ... -
Creating Authentic Cultural Experiences in Finland
(2021)The aim of this thesis was to explore the importance of authenticity in experiences that involve cultural aspects. The thesis focused on Finland and the indigenous cultural groups that are present in the area, including ... -
The 10 Principles of Burning Man as a catalyst for human transformations
(2024)Transformative experiences have become and increasing subject of interest as the progression of economic value reaches its next stage, the transformation economy. Rather than a mere passively consumed fabricated experience, ...




