"brand identity" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Communicating the Brand Identity of AIESEC to Attract New Members
(2019)The objective of this thesis was to uncover how Association Internationale des Étudiants en Sciences Économiques et Commerciales (AIESEC) could communicate its brand identity and thereby attract Finnish students to become ...
