"brand image" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Communicating the Brand Identity of AIESEC to Attract New Members
(2019)The objective of this thesis was to uncover how Association Internationale des Étudiants en Sciences Économiques et Commerciales (AIESEC) could communicate its brand identity and thereby attract Finnish students to become ... -
The Brand Image of Culture House Grand as perceived by Generation Y
(2019)This thesis was commissioned by Culture House Grand, a culture house in the heart of Porvoo that serves as a platform for all kinds of culture activities and events. Grand is well established with customers in the age group ...

