"buying behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Business to Business Buying Behaviour to Help Increase Conversion Rate. Case: DataPartner Oy
(2020)This thesis is about DataPartner which is a software provider for capital budgeting, financial modelling, and valuation through their software invest for Excel. DataPartner has some online visitors who visit their website, ... -
Changes in buying behaviour in airport retail: A qualitative research of passengers' perception towards airport shopping
(2021)The aim of this thesis is to gain understanding of passenger buying behaviour as it is now and how the changes in airport retail business and the rapid growth of e-commerce influ- ence on passengers ́ way of making their ... -
Defining Brand Voice Through Buyer Personas for Ruohonjuuri Oy
(2021)The objective of the thesis was to achieve an in-depth understanding of Ruohonjuuri Oy's Swedish store's (named Happy Food Store) customers, by surveying and using data-analysis methods to compile representative buyer ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Environmental responsibility and buying behaviour of consumers in the electricity industry
(2023)This bachelor’s thesis aims to explore the relationship between consumer perceptions of various electricity generation methods in terms of environmental responsibility and the preferences in buying behaviour it creates. ... -
How Does TikTok Marketing Affect The Buying Behaviour Of Young Adults In Finland and Sweden?
(2023)This bachelor's thesis investigates the impact of TikTok on the purchasing behavior of young adults in Finland and Sweden, with a primary focus on marketing strategies. The study delves into TikTok's role in the digital ... -
Improving Customer Experience with Artificial Intelligence, Data Analysis, and Automation in Azets
(2021)Net Promoter Score or System (NPS) is globally a leading management system for measuring and improving customer experience (CX). It is a straightforward metric and a powerful tool but using NPS for producing a competitive ... -
Sale Skills in Premium Businessmen Wear for Chinese Customer – Case study: Hugo Boss Finland Oy
(2021)The overall purpose of this thesis was to explore into the premium fashion industry mainly in Finland, particularly in premium men wear like Hugo Boss. Recently, the number of asian customer who travel in Finland is ... -
The impact of social media on consumer purchasing behavior
(2020)Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily basis, 350 Million photos are uploaded on Facebook, over 4 billion likes on Insta-gram, 1 billion hours of videos are ... -
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...









