"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices.
(2023)This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ... -
A marketing plan for Bistro Koi
(2023)Competition becomes tougher as more and more Japanese restaurants are established. To survive, Bistro Koi needs a marketing plan to help differentiate from competitors. This bachelor’s thesis looks at how to create a ... -
A study on the Finnish consumers’ attitudes and interest toward Neobanks
(2022)The regulation and practices of the banking sector changed significantly in the wake of the 2008 financial crisis. This change created an opportunity for FinTech companies to enter the market, which has since enhanced and ... -
An authentic overnight experience: What does glamping look like from the perspective of foreign luxury tourist visiting Finland?
(2023)This thesis is a qualitative research study exploring the luxury tourism and glamping in southern Finland from perspective of a foreign luxury tourist visiting Helsinki metropolitan area. The thesis is part of Service ... -
Attitude toward consumption of organic rice in Helsinki
(2020)The paper was a research on the matter of customer behavior and attitude in relation to rice and organic rice products in Finland, particularly in Helsinki. In the procedure to find out the answer, the theories of customer ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement
(2024)This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement ... -
Boutique Hotel Branding for Generation Z
(2024)The aim of this thesis is to find out what kind of boutique hotels are interesting to Generation Z. This information is then connected to how it shows in the boutique hotels’ branding. Previously published research explained ... -
Building a Modest Fashion Brand
(2021)Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ... -
Challenges while travelling with a pet companion
(2023)As pet ownership expands on a global level, the desire and need to include animal companions in travel is gaining popularity. This research-based thesis aims to gather in-depth insights into how pet owners feel about ... -
Change in business events’ consumer trends due to the SARS-CoV-2 pandemic.
(2021)The SARS-CoV-2 pandemic affected ticket purchasing trends both offline and online in a negative way worldwide. How people attend events has changed, and businesses need to adapt a swift transition to post-covid event ... -
Changes in buying behaviour in airport retail: A qualitative research of passengers' perception towards airport shopping
(2021)The aim of this thesis is to gain understanding of passenger buying behaviour as it is now and how the changes in airport retail business and the rapid growth of e-commerce influ- ence on passengers ́ way of making their ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Consumers’ online shopping behaviour during the Covid-19 pandemic in Finland
(2022)Covid-19 toi paljon erilaisia muutoksia elämäämme. Suomen hallinnon ja ministeriöiden oli esitettävä valmiuslaki, joka sisälsi voimaan uusia ankaria rajoituksia, jotka ovat koskeneet kaikkia Suomen kansalaisia, yrittäjiä ... -
Covid-19 and Wolt: Accelerating Development in Customer Outreach – Transforming Customer Behaviour
(2023)The Covid-19 pandemic required people to transition from traditional dine-in experiences to online food delivery services. Wolt had a dynamic role in enabling this transition. By providing reliable and effectual service, ... -
COVID-19 effect on travel behaviour among Vantaa residents
(2020)The aim of this thesis is to research the effect of the ongoing COVID-19 on the traveling and the use of tourism product among Vantaa resident. COVID-19 is virus disease that was first identified in Wuhan district China, ... -
Creating business model for Terveys food services
(2021)This thesis is about food service startup set to be established in Nepal. The startup business shall provide different food services to pre-primary to secondary level educational institutions. The main objective of this ... -
Defining Brand Voice Through Buyer Personas for Ruohonjuuri Oy
(2021)The objective of the thesis was to achieve an in-depth understanding of Ruohonjuuri Oy's Swedish store's (named Happy Food Store) customers, by surveying and using data-analysis methods to compile representative buyer ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ...



















