"consumption" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices.
(2023)This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
How Does TikTok Marketing Affect The Buying Behaviour Of Young Adults In Finland and Sweden?
(2023)This bachelor's thesis investigates the impact of TikTok on the purchasing behavior of young adults in Finland and Sweden, with a primary focus on marketing strategies. The study delves into TikTok's role in the digital ... -
Perceiving the market dimensions of solid shampoo: European consumption & Mexican
(2023)This research-based thesis will introduce the topic of solid shampoo and its growing popularity in recent years. The objective of the thesis will be stated, along with its significance and relevance in the current hair ... -
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ... -
Whisky purchase and consumption behaviour in Finland
(2019)Whisky is a popular alcoholic drink that has been gaining popularity over the years in Fin-land. Whisky is enjoyed by Finnish people in different ways and in different situations. The objective of this thesis is to ...








