"corporate strategies" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 43
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Achieving long-term success in edtech: An exploration of customer success strategy for Eduten
(2023)This study aims to study what Eduten needs to do to build a customer success strategy to achieve long–term success in the edtech market. Objectives were to raise the importance of developing a customer success strategy and ... -
Analysis of CQ Airline under the COVID-19 epidemic Low-cost operation strategy
(2023)In recent years, the cost of the airline industry has been rising due to the impact of the New Crown Pneumonia epidemic. The emergence of lean operation management has effectively improved the operational efficiency and ... -
Analytic insights from Business Intelligence programs
(2023)The goal of this thesis is to investigate the role of business analytics in decision-making. To find potential challenges with using business analytics programs in modern business, and to research what set of skills a ... -
Assessment and Recommendations for Company X's Budgeting Process: Evaluating Current Practices and Identifying Further Improvements
(2023)This bachelor's thesis focuses on enhancing budgeting processes within Company X, an SME specializing in healthcare software solutions for B2B clients globally. The primary objective is to offer practical recommendations ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
(2024)This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ... -
Business Plan: eVegan Ghost Kitchen in Finland Capital Region
(2023)The following thesis aims to produce a viable business plan targeting vegan customer in the Capital Region of Finland, using the Ghost Kitchens business model, resulting in filling a gap as there is no identical business ... -
Case Company Expansion Strategy in the Electric Surfboards Market in Europe
(2023)This master thesis work develops elements of the expansion strategy for the case company in the electric surfboard market in Europe. Elements consist of a variety of business models that are collected in the practical study ... -
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ... -
Competition and Development in the Aviation Industry: An Analysis of Strategic Adaptability and Challenges
(2024)This paper provides an extensive analysis of the competition and development in the aviation industry, focusing particularly on the strategic adaptability and challenges faced by Low-Cost Carriers (LCCs) and Full-Service ... -
Corporate Values as Tools for Company Strategy
(2023)This research examined the correlation between the realization of corporate values and the organization's mission in real-life situations and management decision-making. The study aimed to explore the practical implications ... -
Ctrl+Alt+Innovate: Engineering a Digital Twist for Rejlers
(2023)This thesis intricately traces Rejlers' journey into the digital era. As a prominent engineering consultancy company, Rejlers specializes in delivering comprehensive services spanning Industry, Energy, Infrastructure, ... -
Customer segmentation in airlines strategic network planning
(2022)This research is aimed at analyzing the current level of customer segmentation data, used by airlines to complete strategic network planning processes. Rapid recovery of airlines passenger traffic leads to a great change ... -
Digital Marketing in SMEs: Enhancing Business Strategies through Student Collaboration - A Case Study of Somejoukot
(2024)This thesis investigates the integration of an innovative digital marketing strategy in small and medium-sized enterprises (SMEs) and the role of student collaboration in this context. Focusing on a case study of the Finnish ... -
Double crisis effect on Finnair network carrier strategy plan
(2023)This bachelor thesis investigates the impact of the double crisis on Finnair's network strategy plan, with a focus on the airline's dependency on Asia traffic revenue. The double crisis refers to the COVID-19 pandemic ... -
Empowering Citizen Development
(2021)This thesis aimed to make citizen development more familiar and help organizations see its potential. The topic is handled from the perspective of citizen developers and potential citizen developers. The article looks for ... -
Enhancing Customer Loyalty Through UX-centric CRM Strategies
(2023)This research is a research-based bachelor thesis conducted by the author to explore how businesses can use user-centered design (UCD) principles to improve customer relationship management (CRM) systems and, in turn, boost ... -
Future scenarios of electricity sales in 2027
(2022)This thesis aims at creating plausible futures scenarios for electricity sales in 2027 and use them to enable better decision-making in the commissioning company. The future of energy industry and especially electricity ... -
How Adding Women to the Top Management Team Contributes to the Company’s Strategy and Performance: a Qualitative Study of Sri Lankan Corporate Sector
(2024)The inclusion of women in top management teams has been widely discussed in the modern corporate world. Although numerous studies have investigated the topic in a global context, there has been limited research conducted ... -
Impact of KPIs Measurement in the Supply Chain in Fast-Moving Consumer Goods Multinational Corporations
(2022)The main objective of this academic work is to analyze how beneficial is to measure the performance of the supply chain operations in fast-moving consumer goods (FMCGs) multinational companies (MNCs) and understand what ...



















