"cosmetics industry" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-5 / 5
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Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
How Cosmetics Companies Can Improve the Credibility of Green Marketing - A Consumer Perspective
(2021)This thesis was conducted to provide information for consumers and cosmetic companies about the credibility and improvement of green marketing in the cosmetics industry. Another objective was to give guidance for consumers ... -
Korean Makeup in the Mexican beauty industry: market penetration strategies and opportunities.
(2023)This thesis is a research-based project for the International Business bachelor’s Degree Program at Haaga-Helia University of Applied Sciences developed on the topic of Korean cosmetics in the Mexican cosmetic industry. ... -
Providing Value to the Reader in Successful Beauty Blogs
(2019)Blogs are a form of user-generated content online used to share information about a variety of topics. The value provided by blog content can be related to either improving work, learning/life performance or engaging in ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ...




