"creativity" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Ingredients for Success: Developing Innovation Management Practices
(2023)The main objective of this thesis was to find out and make recommendations of front-end innovation management practices for the commissioner. The commissioner updated its innovation strategy to increase added value of its ... -
Navigating Ethical and Practical Challenges in AI-Driven Visual Content Creation
(2024)This thesis is a research-based development project exploring the ethical and practical challenges of generative artificial intelligence in visual and audio-visual content creation within communications and marketing. The ... -
The Copyright and Plagiarism Dilemma: AI-Generated Design works Derived from Existing Works
(2024)This thesis investigates the intersection of artificial intelligence (AI) in design with copyright and ethical concerns, focusing on issues of legal framework cannot fully covers all the outcome of AI generated design. With ... -
The Fusion of Creativity and Technology: Generative Artificial Intelligence Tools for Marketing
(2023)The purpose of this thesis was to investigate the efficacy of Generative Artificial Intelligence (GAI) tools for marketing and sales functions in cooperation with Bazar Helsinki. One objective was to study the extent to ... -
The importance of company culture in supporting creativity and innovativeness in small and mid-sized companies
(2021)Finland's ranking in the Top 50 most innovative countries in the Bloomberg Innovation Index survey has been declining since 2015. These days, creativity and new innovations are crucial for businesses, especially since the ... -
The Reality of Creativity - Reflection on Personal Portfolio
(2020)The objective of this portfolio -type thesis is to find cohesion between different definitions of creativity and ultimately to study what creativity actually is, and what are the methods to develop it. Under discussion are ...





