"credibility" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)

    • eWOM as an information source for consumers 

      Suontausta, Niina (2019)
      Online review from a consumer is one type of electronic word-of-mouth (eWOM). This widespread social form of influence has changed consumers role from passive buyers into empowered consumers. Electronic word-of-mouth is a ...