"cross-cultural research" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Analyzing the challenges of advertising in culturally polarizing countries: Brazil and Finland comparison
(2023)Advertisement is essentially the methodology in which organizations distribute messages to their target audiences. Communication is a key component of advertising. Communication entails all the factors in which a message ... -
Cultural impact and the role interpersonal relationships play in B2B international sales
(2022)This master’s thesis focuses on the cultural aspect of international Business-to-Business (B2B) sales, the impact culture has on international sales, and the role interpersonal relationships play in B2B international sales. ... -
Exploring the Key Challenges in Cross-Cultural Business Collaborations: A Case Study of Finnish and Pakistani Business Partnership
(2023)This thesis investigates the unique challenges of cross-cultural collaboration within Company X, a Finnish brand that partners with a Pakistani manufacturing unit. The highlight of the research is the fact that both partners ... -
Intercultural organizational communication and international employee engagement: how prepared are Finnish organizations for culturally diverse workforce?
(2020)In a globalized world where day by day the flow and movement of people increase and every decision made has somehow an impact on each other, it’s not rare that many organizations choose to feed their workforce with newcomers ...



