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Using inbound marketing strategy for raising brand awareness on the Finnish market; case: bee smart city
(2020)
This thesis covers inbound marketing strategy developed to raise brand awareness about the German smart solution platform on the Finnish market. This thesis accommodates information about inbound marketing, social media ...
Facilitating Multi-Stakeholder Engagement for Smart City Development
(2019)
In this research, the author explores smart city concept and analyses the development of cities globally. As there is a lack of common understanding between the cities, industries and civil society, about the possible ...

